Tuesday, September 07, 2010
   
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Roasted Coffee

Ethica Coffee beans have been sourced in an ethical and sustainable manner direct from the individual growers. We pay our farmers a premium rate. Without the involvement of middle men such as buyers, exporters, importers, traders or co-ops etc, our farming communities are able to reap the benefits.

Have you ever wondered what goes into making the perfect roasted coffee beans? What gives a rich coffee that authentic flavour, and how do little green bean pods become that aromatic drink we all know and love? The answer of course is, coffee roasting.

Our unique roasting process allows the beans to swell naturally, becoming the delicious hard roasted coffee beans that you use for grinding. After the freshly picked beans have changed they acquire our unique delicate and full coffee flavours, one for each kind of roast we like to make.

This roasted coffee is then packaged individually by the growers themselves so that the farming community can thrive and our coffee can be the best. We have perfected the taste of our blend to reflect something more than the average cup of coffee.

As our sustainable community supplies us with the roasted coffee packaged and sealed for sale, you are getting what must be one of the most authentic coffee flavours in the natural world.

The darker the bean the richer the flavour. Our beans vary from lightly roasted to a dark roast of unrivalled essence. Other coffee companies may support the industry but we believe in sustaining it. That’s why we attract the most talented growers in the industry to pick, sort, roast and package our blends.

It all comes back to roasting temperature, patience, technique and an old fashioned cup of coffee to keep you working through the night. Roasted coffee beans don’t have to be pre ground and packaged before you brew them to drink. Instead of instant coffee why not try grinding your own beans for a more authentic taste?

Here at Ethica we wake up every morning to smell the coffee. When you’re in the roasting business you’re all about quality. When you’re in the coffee selling business you’re all about getting that quality to the right people. People who appreciate our farming communities, people who want a rich blend of the finest coffee on the market. People like you.

Our roast coffee gets you up in the morning with a good conscience, a great aroma and rich full-bodied flavour. The perfect cup to kickstart your day.

Click here for our Roasted Coffee in our Shop

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